May 23rd, 2011 
Aaron Holesgrove 
Image via CrunchBase
You know the old saying – revenge is a dish best served cold.
For years, Apple have been the laughingstock of the gaming community and seem hell-bent on riding their new found casual gaming stardom all the way to the bank by not only positioning themselves in amongst the gaming discussion by booking a software-only event for iOS and Mac OS X around the same time as E3, but they are trying to be the replacement event by booking their gig at the EXACT same time as E3 whilst also starting a day earlier just to add insult to injury.
Clearly, they want to take on the next-gen Nintendo Wii and Kinect gaming announcements head on and make that moment all about what they are doing with iDevices. It’s a bold strategy – and it will probably work.
Looking forward to the fireworks next month. 
Related articles
- Apple to hold WWDC 2011 on June 6-10 (techie-buzz.com)
- Economic Times: Apple likely to release Cloud service in June, announce at WWDC (9to5mac.com)
- Apple’s WWDC Sold Out in a Matter of Hours (mashable.com)
- Apple “Will Unveil The Future Of iOS” At WWDC June 6-10 (AAPL) (businessinsider.com)
- What Will We See at Apple’s WWDC? (technologizer.com)
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