With respects to my follow partner in the trade Jason Cartwright from techAU, his article championing the new “plays everywhere” being the “the future of movie distribution” is so patently false that I felt that it merited a proper response.
At best, “plays everywhere” is a bridging technique being used by movie distributors who are experimenting with all sorts of different ideas to avoid the crisis of movie content being pirated and stolen by broadband internet users with ridiculously large download quotas.
Here’s some of the big problems with “plays everywhere” and why it is destined to be nothing more than a fad for the next few years, at best:


January 23rd, 2012
Aaron Holesgrove 




